Norway’s data protection agency announced that it would ban Meta , owner of Facebook and Instagram from using the personal information of users for targeted advertising, threating a $100,000(Ksh.14Million) daily fine if it continues.
The huge tech companies are under a close watch across Europe over concerns about privacy breech, with huge fines handed out in recent years.
Norwegian’s watchdog, Datatilsynet , said Meta uses information such as location of users , the content they like and their posts for marketing purposes.
“The Norwegian Data Protection Authority considers that the practice of Meta is illegal and is therefore imposing a temporary ban of behavioral advertising on Facebook and Instagram.” said in a statement.
The ban will begin on August 4 and last three months to give Meta time to take corrective measures. The company will be fined ($100,000) per day if it fails to comply.
Meta’s spokesperson Mathew Pollard was quoted stating that Meta will review the demands and that the announcement will not have an immediate effect on its activities.