When Safaricom launch the Fuliza overdraft facility in 2019, it intention was to help Kenyans access overdraft facilities.
Safaricom is the leading mobile services provide with a variety of services that have dominated the market. Fuliza is a product of Safaricom, KCB and NCBA banks among others.
HOW IT WORKS
Kenyans are able to pay for goods and services, without actually possessing the actual cash. This facility has become a daily part of life for most Kenyans with Safaricom reporting that Fuliza issues of over 2 billion shillings in a day.
Over the years the facility has evolved and increased limits for some Kenyans while still decreasing the limits of some. This factor has led to most Kenyans having mixed reactions about the product. some are saying that it is a good product while some say it is a bad product.
Whether Fuliza is good or bad, i think each and every Kenyan is somehow grateful that the service actually exists.
However good news for Kenyans since they can now be able to purchase airtime using the facility. In the past Kenyans could only pay for goods & services or send money using the facility.
This new feature will be an added advantage for Safaricom and an extra revenue earning stream. A good number of Safaricom subscribers have an airtime overdraft facility with company.
Whether Kenyans will be able to talk more and spend more, it is however evident that Safaricom is looking to cement its legacy as the region’s most profitable firm.