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Meta’s Next Step; Introduction of paid Verifications for Instagram and Facebook Users.

Post by : Hillary Musyoki

Been Verified on Instagram and Facebook has always been every users goal, earning many followers and likes in order to be verified.

That will soon change, as Instagram and Facebook users will now be able to pay for a blue tick verification, Meta announced.

The Meta verification tick will cost $11.99(ksh.1500) a month on web , or$14.99(ksh.1900)for iPhone users.

It will be available in Australia and New Zealand this week.

The CEO, Mark Zuckerberg said the move will improve security and authenticity on the social media platforms.

Photo//Meta to introduce paid Instagram, Facebook Verification. Photo Courtesy

This is after, Elon Musk, implemented a paid verification system for twitter in November 2022.

The verification services is yet to be made for businesses, but individual account users can pay for the verification.

The ‘blue tick’ have been used as verification tools for high profile accounts.

Users who will subscribe to the paid verification, will have increased visibility of their posts, protection from impersonators and easier access to customer care services, Meta announced.

The company said the new change will not affect previous verified accounts, but noted there would be an  increase of visibility for some small users who become verified due to the paid feature.

Even though the new change caused trouble for other social media platforms, Meta said both Instagram and Facebook usernames will have to match a government supplied ID document to be granted verification and the users will also have a profile photo matching their faces.

Meta has not yet announced when the future will be released to other countries, although the CEO said it would be ‘soon’.

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